Initial Stages
Consultation
Angara Flows’ Brand Development—a harmonious blend of creativity and precision, shaping compelling brand identity and captivating social media design. With a profound passion for fire fans, Angara Flows humbly aspired to create a Patreon page, offering technical tutorials. Our consultation focused on three core aspects, crafting a distinct and engaging design experience.
Style:
Desi and Mendi fusion with an East meets West vibe
Kipo and The Age of Wonderbeasts color palette, featuring neon-saturated, pastel, dark blues, and blacks
Captivating and technical aesthetics reflecting the art of flow
Focus:
Fire fans as the central theme
Emphasis on teaching and technical expertise
Serious, reliable, and credible design approach
Audience:
Newcomers to flow arts, especially fire fans enthusiasts
Aspiring circus and burlesque performers
Adults aged 25-40, seeking quality content
Inclusive design catering to People of Colour, the queer community, and the neurodivergent
Experience Angara Flows' brand through captivating logos and social media banners for Patreon, Facebook, and YouTube. Join our artistic journey, where fire fans ignite creativity, and flow arts come alive. Welcome to the world of Angara Flows.
Mood Board
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Mood Board .
The client chose to primarily go for the third mood board, blending elements from the second one. The design marries refined edges with the flow of Mendi hand painting. Also drawing inspiration from the resilient lotus flower—a cherished symbol in South Asian culture and mirrored in Fire Fans' elegance.
Fonts
In pursuit of edginess, structure, and flow, a meticulous font selection ensued. 'New Delhi' now commands titles and stylized announcements, while 'Space Grotesk' elegantly graces the body text. The result is a harmonious and dynamic typographic expression.
Restults
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Restults 〰️
See below the carefully crafted main logo, thoughtfully adapted watermarks, and a collection of impressive banners designed for Facebook, Patreon, and YouTube.
The diamond shape is a main piece, taking inspiration from the petals of the lotus flower while communicating a stronger presence. The cooler pastel colours align more properly with the client's vision, while still paying homage to the vibrant spirit of South Asia.
