Graphic Profile
Daria Fusion Art
Initial Stages
Inspiration images that the client sent me.
Consultation
The graphic profile of Daria Pejić was guided by the following keywords:
Futuristic
Fierce
Sublime
Metallic
Fire
Professional
Digital
To ensure relevance and incorporate contemporary trends, substantial inspiration was drawn from retro-futurism, vaporwave, and retrowave. A thoughtfully curated color palette was employed to evoke a feminine impression that remains sophisticated and mature.
The primary objective of the graphic profile is to enhance Daria Pejić's portfolio. Its intended audience comprises potential clients seeking a performer proficient in fire and LED props. Throughout the process, I meticulously crafted two iterations, a preliminary version and a subsequent refinement, in order to better align with the client's vision and requirements.
Mood Board
The mood boards were thoughtfully curated to align with the client's provided keywords. Following extensive consultations, the preferred vibe and style, primarily represented by the second mood board below, were identified. Moreover, certain font influences from the first mood board were taken into account during the creative process. The client expressed admiration for the foil textures and particularly favored the chrome effects, which served as influential factors in the subsequent development of the brand designs.
Ultimately, the primary mood board utilised was the second one, complemented by selective font choices and gradient influences gleaned from the first and third mood boards.
Colour Palette
In response to Daria Pejić's request, the client themselves, to avoid the inclusion of yellow within the chosen color palette, careful consideration was given to their preference for the color scheme presented in the second mood board. As a result, the color palette provided below was selected, accompanied by their respective hexadecimal codes.
The client wanted warmer colours for their assets to reflect fire more than technology.
Fonts
At the client's explicit request, the font Josefin Sans was selected as the primary font for the project, and as a result, various versions and adaptations of this font were employed. Notably, Josefin Sans underwent graphic modifications to ensure its seamless integration within the logo design, meeting the client's specifications.
To acquire the font, a royalty-free version was downloaded from Google Fonts, providing a legally compliant and readily accessible resource for the project.
Results
The banner was meticulously designed to captivate attention while effectively conveying the essence of what potential clients can expect when exploring Daria Pejić's portfolio and YouTube channel. Several iterations of the banner were created to accommodate diverse applications and ensure optimal visual impact.
Displayed below are the initial and subsequent passes of the graphics, each tailored to meet the specific requirements articulated by the client.
With genuine enthusiasm, we embarked on a mission to elevate the visuals, infusing warmth into the palette, intensifying contrasts, and embracing captivating LED-inspired allure through thoughtful design simplification.
Aligned with the client's visionary objectives, I adeptly undertook the task of rebranding "Daria Entertainment" into the dynamic and vibrant persona of "Daria Fusion Art," seamlessly integrating this transformation into the very essence of the logo.
Finally, I crafted a bespoke watermark for the client's YouTube videos.
Additionally, I decided to move the chrome effect from the portrait to the logo, adding a touch of pizzazz and sophistication.
Check out the banner in action below, where the work comes to life with a delightful flourish!
Photo Frames
In addition, we created a comprehensive set of photo frames for the client's portfolio, ensuring seamless integration of images while maintaining visual consistency. The frames come in various shapes, and accompanying details were provided. The client has full control over image selection through the delivered illustrator files.
Moreover, these photo frames are intended for use in social media posts to uphold the established graphic profile.
